Digital marketing course modules

Digital Marketing course modules may vary with the type of institutes. But there are some major digital marketing course modules which are suppose to be taught in every digital marketing institute.


1. Content Marketing

Content Marketing is about creating and writing a valuable content. The content is more marketing and result oriented. 

2. Search Engine Optimization

Search Engine Optimization (SEO) is one of the major module in Digital Marketing. SEO includes ranking and optimization of a site.

3. Search Engine Marketing

SEM is about the marketing on search engine. It includes the ranking on Search Engine Result Page(SERP) which is done through paid and non- paid methods. 

4. Social Media Marketing

Social Media Marketing includes marketing on our social sites like Facebook, Instagram, Pinterest, Twitter, LinkedIn and, many more. 

5. Social Media Advertising

Social Media Advertising includes topics like lead generation, result oriented marketing , lowest bid strategy and many more.


6. E-mail Marketing

E-mail marketing includes all the type of marketing like sending infographics or bulk mails. It also include collecting e-mail data through various means.


7. Marketing Automation

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.

8. Analytics

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics.